Blog

Don’t Fall for It: The Trap of Over-Rationalizing Design

Rigid geometry harms typographic legibility. Successful visual design must balance mathematical order with the idiosyncrasies of human perception.

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Recasting the Past: Going Back to Paper for a Better Future

Moving from metal to digital type compromised much of our typographic heritage. To build digital fonts for the future, we must return to their physical origins.

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Font Licensing is Broken. Here’s How We’re Fixing it.

We need a radically simplified approach to font licensing that puts transparency and fairness first.

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