Wendy’s

A Suite of Modified Fonts for Wendy’s

Wendys In Use Billboard
Wendys In Use Frosty Cups
Wendys In Use Mobile
Wendys In Use Frosty Screen

Wendy’s

A Suite of Modified Fonts for Wendy’s

Wendys In Use Billboard

Against a tight deadline, we created a new flexible typeface for Wendy’s by adapting Objektiv into a fresh, squared-off sans with subtle nods to brand heritage, square patties, and Frosty curves – delivering a broad typographic palette with subtle cheekiness.

Project

Wendy’s Fresh and Frosty, Font Modification, 2025

Client

Wendy’s

Writing Systems

Latin

Language Support

Over 790 languages

Availability

Exclusive to Wendy’s

Based On

Objektiv Font Family

Agency

Saatchi & Saatchi X

Wendy’s Fresh

Wendy’s Fresh UltraCondensed

Wendy’s Fresh Condensed

Wendy’s Fresh SemiCondensed

Wendy’s Frosty

Gallery
Dips packaging, featuring Wendy’s Fresh
Dips packaging, featuring Wendy’s Fresh
Wendy’s Fresh in a billboard campaign
Wendy’s Fresh in a billboard campaign
Wendy’s Fresh used on merchandise
Wendy’s Fresh used on merchandise
Frosty billboard advertising, using Wendy’s Fresh
Frosty billboard advertising, using Wendy’s Fresh
Wendy’s Fresh on merchandise
Wendy’s Fresh on merchandise
Frosty OOH advertising, using Wendy’s Fresh
Frosty OOH advertising, using Wendy’s Fresh
Wendy’s Fresh featured on drive-in screens
Wendy’s Fresh featured on drive-in screens
Wendy’s Fresh used in a mobile app
Wendy’s Fresh used in a mobile app
Frosty cups, featuring Wendy’s Fresh
Frosty cups, featuring Wendy’s Fresh