Effra
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Effra is a contemporary humanist sans typeface – and Red Dot Design Award winner. Tracing its heritage back to the early sans letters of Caslon Junior, its variable font offers clean lines and open shapes for remarkable flexibility across extensive Weight and Italic axes.
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Upright
Italic
OUR NATURAL WORLD
From Magma to Mountains
From towering mountain ranges to the pebbles underfoot on a sandy beach, rocks are the testament of Earth’s dynamic history, painting a story that has been billions of years in the making. These natural sculptures, with their myriad forms, colours, and compositions, are a fundamental part of our planet’s crust, playing a pivotal role in the narrative of our natural world.
Rocks come to life through three primary processes: igneous, sedimentary, and metamorphic formation. Each process lends unique characteristics to the rocks it produces, and each tells a tale of Earth’s ceaseless transformation.
Igneous rocks are born from the fiery depths of the Earth. Magma, which is molten rock material beneath the Earth’s crust, cools and solidifies, either underground or on the surface, to form igneous rocks. Those that solidify beneath the surface, like granite, are termed “intrusive” or “plutonic” and tend to have larger crystals due to slower cooling. On the other hand, rocks like basalt, which solidify quickly on the Earth’s surface following a volcanic eruption, are termed “extrusive” or “volcanic” and typically have a finer texture.
Sedimentary rocks chronicle the passage of time, layer by layer. Formed from the accumulation and compression of sediment – which can be anything from sand and mud to the remains of ancient organisms – these rocks are often found in layered strata. Over time, the accumulated sediment is subjected to pressure, leading to the formation of rocks like sandstone, limestone, and shale. Fossils, the remnants of ancient life, are often discovered within these layers, providing critical clues about the Earth’s past.
Metamorphic rocks are, as the name suggests, rocks that have undergone a transformation. When existing rocks, whether igneous or sedimentary, are subjected to immense heat and pressure, but not enough to melt them, they change in form, texture, or mineral composition. The results are often stunning – slate, which originates from shale, or marble, the metamorphosed form of limestone, are just two examples.
The tale of rock formation is a saga of fire and time, of pressures immense and transformations profound. As you next look upon a mountain, a stone, or even a pebble, remember that it holds within it the story of our Earth, a testament to the dynamic and ever-evolving natural world in which we live.
At the very core of our planet’s tapestry lies the intricate and timeless narrative of rocks. These seemingly inert formations are in fact nature’s chronicles, telling tales of Earth’s history, its processes, and its transformations. But how do these guardians of natural history form?
Our planet boasts three primary types of rocks: igneous, sedimentary, and metamorphic. Each is birthed through distinct processes, painting a comprehensive picture of the Earth’s dynamic systems.
Igneous rocks, the architects of our continents, are born from the fiery depths of our planet. As molten magma from the Earth’s mantle rises, it eventually reaches the crust and sometimes the surface. Upon cooling and solidifying, it crystallizes into igneous rock. Two varieties exist based on their origin: intrusive rocks (like granite), which cool slowly beneath the Earth’s surface, forming larger crystals, and extrusive rocks (like basalt), which cool quickly on the surface, resulting in smaller crystals.
Sedimentary rocks, on the other hand, are the storytellers of time’s passage. These rocks are formed from the accumulation and compression of sediments, which could be fragments of other rocks, organic materials, or mineral deposits. Over aeons, these layers accumulate, compact, and eventually cement together to form rocks like limestone, sandstone, or shale. Often, they are characterized by their distinct layered appearance and may preserve ancient relics of life, such as fossils.
Lastly, metamorphic rocks stand as testaments to transformation. Originating from existing rocks, whether igneous, sedimentary, or even another metamorphic rock, they undergo a metamorphosis under extreme heat and pressure without melting. This process alters their mineralogical composition and structural characteristics. Examples include marble, which is limestone’s regal transformation, or schist, showcasing beautiful foliated patterns.
It’s essential to grasp that rocks are not perennial in their form; they undergo a continual cycle of change. Igneous rocks erode into sediments, which may later form sedimentary rocks. These, under Earth’s shifting tectonic dance, might be pushed deep below the surface, altering into metamorphic types. And with enough heat, any rock can melt back into magma, restarting the cycle.
In the grand theatre of our natural world, rocks are the ever-evolving stage upon which the drama of life unfolds. They are not just inert masses, but dynamic entities that mould landscapes, influence ecosystems, and offer insights into our planet’s rich tapestry of history.
The story of rocks is a tale as old as our planet itself. Rocks, in their myriad forms, textures, and colours, are the timeless memoirs written by Earth, charting its history and the intricate processes that sculpt its surface. Understanding how rocks form offers insights not only into the geological narrative of our world but also its dynamic nature.
Rocks can be categorized into three primary types: igneous, sedimentary, and metamorphic, each formed through distinct processes.
Igneous rocks originate from molten magma that has cooled and solidified. This can happen either beneath the Earth’s crust, forming intrusive or plutonic rocks like granite, or on the surface due to volcanic activity, resulting in extrusive or volcanic rocks such as basalt. The rate at which this magma cools and the minerals present determine the rock’s texture and composition.
Sedimentary rocks, on the other hand, tell the tale of time and erosion. As rocks and minerals wear down over aeons, the resultant particles – ranging from microscopic clay to larger sand and gravel – accumulate in layers, often in basins or the beds of ancient seas. Over time, the weight of these layers, combined with the natural cementing of minerals, results in the formation of sedimentary rocks like sandstone, shale, or limestone. These rocks often capture fossils, offering invaluable windows into past ecosystems and climates.
Lastly, metamorphic rocks arise from the transformation of pre-existing rock types under intense heat and pressure within the Earth’s crust. Without melting the original rock, these conditions realign and recrystallize the minerals, producing rocks with new textures and mineralogical compositions. Slate, which originates from shale, and marble, which comes from limestone, are classic examples of metamorphic rocks.
In essence, the formation of rocks is a cyclic process, known as the rock cycle. Igneous rocks can erode to become sediments, which then solidify into sedimentary rocks. Sedimentary and igneous rocks, when subjected to heat and pressure, can metamorphose. And any rock type, when melted and then cooled, gives birth to new igneous rocks.
Our planet is in a constant state of change, with tectonic forces driving the recycling of rocks and the continents themselves. Observing the rocks around us thus becomes a way to understand our natural world in its grandest sense – a world that is ever-evolving, always in motion, and endlessly fascinating.
Features
Font Styles
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Variable Axes
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Hairline Italic | |
Thin | |
Thin Italic | |
Light | |
Light Italic | |
Regular | |
Italic | |
Medium | |
Medium Italic | |
SemiBold | |
SemiBold Italic | |
Bold | |
Bold Italic | |
XBold | |
XBold Italic | |
Black | |
Black Italic |
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① Choose Fonts
| Effra 1-Axis Variable Font Weight Axis: Hairline to Black, Upright only. Also includes a Family Pack of the 9 matching static fonts. Show styles | From £95.00 |
| Effra 2-Axis Variable Font Weight Axis: Hairline to Black, Italic Axis: Upright and Italic. Also includes a Family Pack of all 18 static fonts. Show styles | From £190.00 |
Static Fonts
Hairline | Effra Hairline | From £31.50 |
Thin | Effra Thin | From £31.50 |
Light | Effra Light | From £31.50 |
Regular | Effra Regular | From £31.50 |
Medium | Effra Medium | From £31.50 |
SemiBold | Effra SemiBold | From £31.50 |
Bold | Effra Bold | From £31.50 |
XBold | Effra XBold | From £31.50 |
Black | Effra Black | From £31.50 |
Hairline Italic | Effra Hairline Italic | From £31.50 |
Thin Italic | Effra Thin Italic | From £31.50 |
Light Italic | Effra Light Italic | From £31.50 |
Italic | Effra Italic | From £31.50 |
Medium Italic | Effra Medium Italic | From £31.50 |
SemiBold Italic | Effra SemiBold Italic | From £31.50 |
Bold Italic | Effra Bold Italic | From £31.50 |
XBold Italic | Effra XBold Italic | From £31.50 |
Black Italic | Effra Black Italic | From £31.50 |
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