Rakuten Font Suite

A Custom Font Suite for Rakuten

Rakuten Font Suite

A Custom Font Suite for Rakuten


Rakuten grappled with consistency as they grew, with their creative team using various fonts to support their brand. Working with CCO Kashiwa Sato, we created a cohesive font suite that would support Rakuten’s aim of an adaptable identity across their vast ecosystem.

Project

Rakuten Font Suite, Custom Font Family, 2019–2023

Client

Writing Systems

Cyrillic, Latin

Language Support

Over 110 languages

Availability

Exclusive to Rakuten

Sans

Sans UI

Serif

Condensed

Rounded






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