Rakuten
A Custom Font Suite for Rakuten
Rakuten
A Custom Font Suite for Rakuten
Rakuten grappled with consistency as they grew, with their creative team using various fonts to support their brand. Working with CCO Kashiwa Sato, we created a cohesive font suite that would support Rakuten’s aim of an adaptable identity across their vast ecosystem.
Project
Rakuten Font Suite, Custom Font Family, 2019–2023
Client
Writing Systems
Cyrillic, Latin
Language Support
Over 110 languages
Availability
Exclusive to Rakuten
Sans
Sans UI
Serif
Condensed
Rounded
Gallery
Rakuten font suite overview
Introducing Rakuten using the Rakuten font suite
Rakuten font suite in use
Rakuten Rakuma rebrand featuring the Rakuten font suite
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The collaboration between Dalton Maag and Rakuten
Infographic featuring Rakuten Sans
Rakuten Design’s website featuring Rakuten Sans
The Rakuten font suite in use on the Rakuten website
Interview about the Rakuten font suite