Union
A Logo Refinement for Union
Union
A Logo Refinement for Union
Union, known for door hardware and locks, sought to strengthen their brand presence. Working with The Team, we refined their wordmark, improving legibility at small sizes while preserving authority and impact, to seamlessly bridge Union’s legacy and digital future.
Exploration
Comparison between original logo, left, and the refined logo, right
Exploring the possibilities of the logotype’s design
Comparison between the original logotype, grey, and the refined logotype, white
Final logo lock-up
Gallery
Promotional video on Union’s refined logo by The Team
A range of printed material featuring the refined Union logo
The Union logo in use
The Union logo prominently featured on a 3D model of a cylinder lock
The refined logo engraved onto Union products
Printed trade catalogue featuring the refined Union logo
The Union logo prominently used in vehicle livery
The Union logo forms an artistic element
Subtle use of the Union logo in promotional material