- Who are you?
- Fabio Haag, Creative Director.
- When did you join Dalton Maag?
- March 2008.
- Tell us about yourself
- I'm a type enthusiast, even before I realized it - my school notebooks show several different handwriting styles varying radically from time to time. I love the art and the science of type - and sharing this passion.
- What prompted you to take your current role?
- Type design was my hobby since the beginning of my professional career. Graphic design paid my bills, but type design was what made my heart beat stronger. I met Bruno Maag in 2002 when he came to Brazil to give a workshop - that's actually when the first sketches of Foco were drawn. My passion, business vision and hard work led me where I am now.
- What's your favourite part of your job?
- The conceptual stage is obviously very exciting, but I have to say that I also quite like the very final stage of the design work - the careful attention given to every curve, weight, and spacing. Like polishing a precious jewel, applying the final tweaks and making sure it's crafted at the highest quality is something that gives me a lot of pleasure.
- What's your Small Object of Design, and why?
- Besides the Playstation and my new coffee machine, the favourite one I can carry with me everywhere is my Kindle - it did change the way, and how much, I read nowadays. There is so much content to catch up on these days that a true portable reading device is a must-have.