We are proud to announce that we are involved in comprehensively redefining the new Swisscom brand.

Earlier this year Dalton Maag was asked by London design agency Moving Brands to assist in defining and developing a new visual language for one of Switzerland's leading telecoms provider. Swisscom is perceived to be one of the most trusted brands by Swiss people. The Swisscom rebrand is the final step to a major restructuring of the whole Swisscom organization which will see the previous group companies Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions cease to exist, being replaced by Swisscom (Switzerland) Ltd with the divisions Residential Customers, Small & Medium-Sized Enterprises and Corporate Business. Swisscom's fixed-line, mobile communications infrastructures and IT platforms are to be merged into a single division as part of the same process.

The pitch process began in the first half of 2007 and we argued from the outset that in light of the organizational restructuring which was on the horizon what was at that stage merely a 'corporate design' brief, needed to be elevated to a complete and audacious 'brand renewal' brief.

The concept for Swisscom centres on creating just a cross-platform, dynamic identity. This will form a strong and clearly defined single axis around which every element of the Swisscom organization can then move.

Dalton Maag evolved the new wordmark to be more unique. This allows it to stand in any application without the aid of any graphic devices and still have a strong brand expression. The wordmark will provide a sound platform on which the many dynamic visual elements can build and express themselves.