Nokia Pure Wins Design Museum Award
It was announced last week that Dalton Maag's Nokia Pure font is the winner of the Graphics category of the Design Museum's Designs of the Year 2012 Awards. Nokia Pure won the category against strong competition, including the Blackpool Comedy Carpet and One Thousand Cranes for Japan. The Olympic Torch design won the competition over all.
This is the first time that a font has won the Graphics category. Nokia Pure currently supports 15 different script systems, covering the languages of about 4 billion people around the world. Work continues on the project, with Tamil and Georgian being the latest scripts systems to be completed.
Bruno Maag, Creative Director of Dalton Maag, and Aapo Bovellan, Brand Manager for Nokia, were at the ceremony to collect the award.
Bruno Maag said "I am thrilled to bits with this award. It is a great acknowledgement for the blood, sweat and tears my team has put into this project, and a great testament to the people at Nokia, who believe that good design has value".
Dalton Maag was asked by Nokia to design a font family primarily for use in digital media (mobile devices and the web), which would also be versatile enough to be the cornerstone for all of Nokia's communications worldwide. The new font family had to reflect the traditions of Finnish design: simplicity, clarity, functionality and beauty of form – in short, Pure.