Foco - A Clean Choice
Our Dalton Maag Exclusives font Foco was designed with a friendly look and feel in mind, having soft shapes and rounded corners. Today we have another example that it achieves exactly that: Eletrobras the 4th worldwide producer of clean energy, and biggest energy company in Latin America chose Foco as its corporate typeface.
With the assistance of Dalton Maag's Brazilian office the Foco fonts were selected by the design studio Ana Couto Branding & Design for their client Eletrobras. The fonts are used in display and form an integrated part with other elements of the visual identity such as soft shapes and vibrant colours.
An example of the new brand can be found on Eletrobras's website.
