Infoletter: July 2009
World Domination, Part 1
The addition of Greek to our Tondo font family has long been on our wishlist. We have been squeezing a day here and a week there to finally complete this project and to deliver Tondo with a Corporate character set. Tondo is now our fourth font family with such broad language coverage. As part of this major update to Tondo we have further added the necessary glyphs for the Cyrillic Expanded character set, which is our new standard for Cyrillic.
We're currently working on a number of Arabic fonts, but this does not mean that we have been neglecting the other non-Latin scripts. We are proud to release Viato Hebrew. The addition of the this new script makes Viato even more versatile for global identity projects.
As with all Dalton Maag Exclusives we are happy to discuss any modification or licensing requirements you may have.
World Domination, Part 2
Barclaycard has been successfully using the Co Headline font family as part of their brand since summer 2008. To be able to communicate with a single voice across different languages and cultures Barclaycard has now asked us to expand the language support to Cyrillic, Greek, and Arabic.
Co Headline is a completely unique design which juxtaposes strong geometric structures with a soft treatment of terminals and proportions, giving the family a humanist touch and delivering high legibility. With these elements needing to be transferred to the additional scripts, the Greek lowercase presented some challenges, but the real test was with the Arabic.
Strong geometry has always been a feature of the Kufic style of Arabic calligraphy. Being a display font, Co Headline Arabic takes a lead from this tradition yet maintains the design features of the Latin. With Co Headline Arabic we have created a truly unique Arabic font, and along with all the other script systems this has become a font family fit for the finest global brands.
The language extensions of Co Headline will be published in our library later this year when we will also update Co Text with the same language support.
World Domination, Part 3
Dundee's new image builds on the 'City of Discovery' identity, first introduced more than two decades ago. Dalton Maag's design team worked closely with The Leith Agency to create a clean and vibrant word mark. The typographic refinement has focused on subtle weight variations between stems and hairlines and introduced quiet design details. This word mark is quietly strong on its own, or supportive of other design elements such as the star symbol.
Edinburgh's reputation as a festival city has been cemented with the creation of its identity, developed and managed by The Leith Agency. Dalton Maag assisted Leith by creating a wordmark based on our Co Text family. Using the light weight of Co Text creates an impression of air and brightness that complements the overall design strategy of the identity for Edinburgh Festivals.
World Information
Most of our registered Infoletter email recipients will have received our specimen sheet mail out in the last couple of weeks. If yours has not arrived it may be because we have not got your postal details, they may be outdated, or you may not have ticked the box to consent to receiving postal mail from us. You can edit your details by logging into your account with your email address and password.