Barclaycard chooses Dalton Maag's Co Font Family
Barclaycard, the global credit card issuer, and its design agency The Brand Union have chosen Dalton Maag's Co font family to be a core part of Barclaycard's new visual identity.
Dalton Maag worked closely with Barclaycard and The Brand Union to ensure that all their design and logistics needs were met. Forming a core part of the new identity, and featuring across all publicity and communication media, including its website, the Co font family supports Barclaycard's brand message perfectly.
Rebecca Parker, Design and Identity Manager at Barclaycard, told us "We selected a Dalton Maag font which reflects the clean and distinctive look we required for our new visual identity. Dalton Maag helped facilitate a quick and simple licence solution which ensured all agencies and colleagues had access to this great font".
The Co font family is one of the most distinctive and design-oriented members of Dalton Maag's exclusive font library. Its clean lines and subtle shapes give a strong visual impact with unrivalled clarity. The full family is available for retail, volume, and OEM licensing.
For more information on Dalton Maag's exclusive library, or our customization and bespoke font design services, please contact us.