MerrilLynchHSBC
Commissioned by Roundel, London
Dalton Maag designed the type in close cooperation with Roundel. Being an investment bank, the look and feel needed to be confident, yet inviting at the same time.

Royal Albert Hall
Commissioned by Fitch, London
This classic institution required a classic treatment of type. Using a plain typeset initial version of the logo, Dalton Maag refined the lettering for optimum usage in different environments and sizes.

Homburger
Commissioned by Wirz Identity, Zurich
This is a simple typographic solution that captures the spirit of the business - no nonsense. To make this successful the typography has to be just perfect. There is no scope for wrong spacing or uneven weights. This attention to detail says a lot about the business.

Migros
Commissioned by Wirz Identity, Zurich
The original Migros logo was established sometime in the 1960s. Wirz asked us to submit design variations that ranged from a refinement of the original to a design that was far removed. The new Migros logo is a compromise that captures the original ethos and is contemporary

Cundall
Commissioned by Still Waters Run Deep, London
This engineering company required a masculine, simple approach to its new identity. Dalton Maag refined the typography of the logo ensuring that all the letter shapes are precise and harmonious to reflect the nature of the business.

Winterthur
Commissioned by Winterthur Insurance, Winterthur. Switzerland
Dalton Maag worked alongside the design agency Ideenhaus who were tasked with refreshing the visual identity of Winterthur Insurance. Dalton Maag provided the typographic expertise to develop a coherent logo style for the main brand as well as the various sub brands. We also designed a new Serif typeface.

Olatz
Commissioned by Pandiscio Co, New York
The name for this new fashion store in New York is derived from Olatz Schnabel, wife of the artist Julian Schnabel. During the development of the logo we worked closely with the artist to ensure that the spirit of the brand is captured.

Kkiosk
Commissioned by Nose Design, Zurich
Nose Design asked us to refine the lettering of this logo, conceptually approved by the client, to ensure it holds up in a variety of applications

Southern
Commissioned by Roundel, London
The Southern logo was inspired by the logo of the original Southern Railways. Broad letterforms and solid serifs capture the romantic spirit of the early days or railways. To support the logo, Southern use a typeface by Dalton Maag - Stroudley.

FIBA
Commissioned by Interbrand, Zurich
The logo was also developed into a full headline typeface, for use by the client only. The letter shapes are strong and confident, exactly what is needed when you play basketball.

Charles Worthington
Commissioned by client directly, London
The elegance in this word mark is in its simplicity. However, simplicity requires perfect crafting and balancing or it will not work. Dalton Maag refined the lettering and spacing from the initial version supplied by the client.

Ministry of Sound
Commissioned by AMP, London
Dalton Maag were asked to provide the typography for this well known UK music label. We initially supplied various typographical routes with the one currently in use being crafted to work well in different sizes and applications. The most challenging aspect was to ensure that the type works well on the curve of the logo.

Zur Rose
Commissioned by Külling Identity AG, Zurich
The design agency provided us with a design. We needed to explore some lettering variations without changing the look and feel of the logo. The final design needed to be crafted for large and small sizes.

IWC
Commissioned by Wirz Identity, Zurich
Dalton Maag ensured that the lettering was appropriately designed to work at the minutes sizes required for watch faces, and remain legible. We provided version that would work in different applications, even stamping into metal casings.

Alfred McAlpine
Commissioned by Fishburn Hedges
The agency commissioned us to ensure that the lettering in this wordmark stands up to large and small usage.

Mövenpick
Commissioned by Külling Identity AG, Zurich
Dalton Maag reviewed the typography of the new logo supplied by the design agency. The logo needed to work in different applications, with and without the golden keyline.

Reuters
Commissioned by Enterprise IG, London
This version of the Reuters logo is no longer in use.

eden project
Commissioned by Imagination, London
A strong word mark was all that was needed for this charity. The letterforms are strong enough to withstand even the crudest of applications, such as stencilling on sack cloth, or spray painting on a timber wall. Of course, the logo works equally well in refined environments.

National Gallery
Commissioned by Bamber Forsyth
The logo design, approved by the client, needed enhancement and refinement. We were particularly concerned with perfect letter spacing in a variety of sizes.

Inscape
Commissioned by North Design, London
The letterforms are in harmony with the organic shape of the symbol. With all letters being curved the word creates a flow that transcends into the movement of the symbol.

dstl
Commissioned by Roundel, London
The brackets transform this logo from simple typography to a symbol that has impact. The lettering is strong and confident, as befits the client - The Ministry of Defence.

gm2
Commissioned by Roundel, London
The client is a logistics company that required a simple and aesthetic solution. Together with the designers we developed a mark that is harmonious and can be used in all types of environments, from letterheads to livery.

Guinness
Commissioned by Jones Knowles Ritchie
Dalton Maag finalized the artwork of both the harp symbol and the lettering to work in a range of sizes

dit
Commissioned by Interbrand, Cologne
Together with the designers at Interbrand, Dalton Maag developed the logo for this German investment bank, alongside a custom typeface.

Standard Chartered
Commissioned by Enterprise IG, London
Although we paid some attention to the lettering, the main effort went into the symbol of this logo. The strands of this helix underwent several redraws before they could be considered just right.

Hirslanden
Commissioned by Wirz Identity, Zurich
As the client is a hospital service, the typography must feel friendly, soft and inviting. Dalton Maag worked on this logo with the design agency, using Frutiger as a basis, and harmonized the shapes and spacing of the letters to one another, and ensured that it works with the hand-drawn symbol.

Ulster Bank
Commissioned by Enterprise IG, Dublin
Becoming part of the RBS group, Ulster Bank's identity needed to be aligned to carry the same lettering style as RBS.

Recycle Logo
Commissioned by Corporate Culture
Dalton Maag refined the mark and the lettering to go with the logo and its variations.

Villa Zevaco
Commissioned by Farrow Design, London
This simple logo only required some minimal adjustment of letterforms, and attention to spacing.

RAC
Commissioned by North Design, London
To implement this modern logo was a great step for the well-established RAC. Dalton Maag worked with North to ensure that the letters were absolutely perfect, both in horizontal as well as vertical applications.

SmashHits
Commissioned by BamberForsyth (now Fitch), London
Dalton Maag designed the type for this teen magazine logo. The lettering in the logo was also developed into a lowercase typeface both forward and backward slanting.

eircom
Commissioned by Enterprise IG, Dublin
Dalton Maag refined an initial design of the logo for the Irish telecom client. The letterforms remind us of the Celtic heritage of the Irish. We also developed a custom typeface that is in a similar spirit.

White Wind
Commissioned by Fitch, London
We explored design variations on the Cyrillic lettering for this Russian electrical retailer. After submitting several designs, ranging from more traditional to contemporary, the client opted for this dot matrix style logo.