"We wanted to develop a font which was distinctive, fresh and contemporary. Most important was to create a typeface which was unique to Vodafone and which would signal the Vodafone to our customer across the world. We worked closely with Dalton Maag to create a flexible typeface which can be punchy and have stand-out in advertising while still being highly readable in body copy in letters, bills and magazines. We are now successfully rolling out the new font across all of our Vodafone markets" - Anna Russell, Brand Manager, Vodafone Group