A well chosen font:

• supports a brand or identity through all media
• facilitates ease of communication by being highly legible and accessible
• conveys emotions that reflect the brand's values

Investing in fonts is good business practice.

Your finance director may argue that while system fonts are freely available, no money needs to be spent. But this is a short-sighted argument; the cost of fonts is a very small part of the creation and maintenance of a successful identity, be that for a large or small company. Using a system font in your presentations, submissions and other literature will simply negate all of the hard work and finance you have put into developing your unique look and feel.

Use either our online search system that lets you find the right font by choosing not only stylistic features by emotional qualities. If you prefer a personal service, our team is happy to help you to source a font available from either the Dalton Maag Exclusive series, or the fonts from our partners, Linotype.