Fonts Originated: Case Studies

Every day we are surrounded by brand messages, all of them craving our attention. Mostly it is a logo we recognize, or a colour. But supporting all of this is a typeface. The considered choice of a typeface will tease out an emotional response: warm, friendly, inviting; mechanical, precise, mathematical; classical, trustworthy, serious.

Dalton Maag works with designers and corporate clients to ensure that exactly the right note is struck. And depending on the size of your organization, a Dalton Maag custom typeface can save you money too.