After Dalton Maag successfully delivered the BT brand fonts in 1999, BT decided to bring The Phone Book in line with the identity. As part of this project we designed a new font for the listings which follows the brand fonts in look and feel. Many of the subtle features are more restrained than in the brand fonts to ensure highest legibility and functionality. The BT Directory fonts also managed to save around 10 lines per page, resulting in massive cost savings for BT.